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Chinese Discrete Device Market is the Largest Increasing Competition of Low End Packaging

As one of the two branches of the semiconductor industry, semiconductor discrete devices with a wide range of applications and non-substitutability, in which high-power, high current, high anti-pressure, high-frequency, high-speed, high sensitivity, low noise discrete devices difficult to integrate due to or integration costs are high, it currently has a broad development space, even if the easy integration of the small-signal transistors, because of its obvious advantages of price and variety, and thus have a stable market space. Demands in the market, due to discrete varieties, wide range of application, versatility high, technology is relatively mature and stable market development, product upgrading slow,
Procurement channels and rich resources, etc., to promote sales continue to grow. China has become the world's largest market of discrete devices, and a small number of discrete devices regardless of scale or technology manufacturers have been close to the world advanced level.
Computer and peripherals is still the largest market for
China's discrete device market in 2006 is still 2005 on the basis of the steady rise in China's discrete device market is growing, consolidating its market position in the world's largest discrete devices. Annual market sales of more than 240 billion, an increase of 8.7%, sales of 74.82 billion yuan, an increase of 16.2%.
From the current domestic application of discrete products in the market structure, its applications include consumer electronics, computers and peripherals, network communications, electronic equipment and instrumentation, automotive electronics, led displays and electronic lighting and many other aspects. The structure of market applications, consumer electronics, computers and peripherals, and network communications is still the most important of the three major application market in 2006 with the discrete components of these three areas, respectively, sales of 32.95 billion, 74.43 billion, 45.08 billion , respectively, accounting for 13.7% of total market sales, 31.0% and 18.8%,
Computer and peripheral products in which the discrete device market is still the largest areas of demand. Compared with 2005, the market demand for the fastest-growing areas of automotive electronic products, its growth rate of 17.8%. In addition, the indicator lights, displays, and electronic lighting are also two areas of rapid growth, its demand growth were 16.9% and 10.3% respectively.
Discrete devices in the current domestic market, product mix, diodes, transistors, power transistors, optoelectronics four principal products, the power transistor fastest growing sales, which increased by 35.9%, its market sales of 29.14 billion yuan , in the overall market share of 38.9%. In addition, the growth in fast photodiodes, reaching 17.5%, the market sales of 137.2 billion yuan, its market share reached 18.3%. Diodes, transistors relatively stable growth in the market.
Production and export capacity increased year by year
China's discrete device industry in 2006 to further expand the scale of China's discrete device packaging enterprises (including foreign, domestic) output of more than 200 billion, an increase of 25%, sales revenue more than 18 billion yuan, an increase of 28.6%. As can be seen in 2006 despite the overall market growth slowing down, but discrete IC packaging and testing industry is still growing rapidly.

"To be for the Do Nothing" to survive in the cracks is the large number of domestic enterprises in exploring the subject, but only one way out: only innovation to make "character."
Discrete devices in China in 2006 is still present, "large quantities" of the characteristics, discrete semiconductor devices production and export capacities are being increased year by year.
Discrete devices from the domestic market, the regional structure, the Pearl River Delta region is still the largest regional market in 2006, the region's discrete devices market reached 34.26 billion yuan in sales, accounting for 45.8% of total market size. The Yangtze River Delta region continues to maintain a rapid growth rate, its market share has reached 40.0%. In addition to these two regions, the Beijing-Tianjin-Bohai Sea region is also an important area of domestic discrete devices, discrete devices in the region in 2006 sales of 76.8 billion yuan, accounting for the total size of the domestic market of 10.3%.
Growth in demand for automotive electronics will reach 28.5%
By the automobile industry, driven by rapid growth, China's automotive electronics industry grows, at present, the domestic automotive electrical and electronic appliances enterprises or companies involved in automotive electronics has reached more than 1,000. Meanwhile, in China's car production costs, the electronic products account for the proportion of the total cost increased year by year. In this lead, the next five years, the field of automotive electronics growth in demand for discrete devices up to an annual 28.5%.
Lighting of the discrete components 28.2% average annual growth in demand, becoming the second-growth markets; And as the domestic 3G licensing and 3G network construction started, the market demand for 3G infrastructure and terminals would be rapid growth, fueled by the type discrete product demand growth in the next five years, domestic network communications, an average annual growth in demand for discrete devices will reach 16.3%.
Discrete drop in commodity prices, sales income and profit growth has posed a greater challenge. Especially for small-scale, low technology and domestic enterprises, and blindly follow, and with competition from cheap to compete with foreign companies as a constraint to the healthy development of domestic enterprises, the main "bottleneck." At the same time because of the low-end discrete device market entry threshold is not high, so there will be more domestic enterprises to join the low-end market, competition will become increasingly fierce. In the discrete power devices and high-end applications to meet high customer demand, production and high reliability discrete devices manufacturers are not a lot of
These core technologies are mostly the hands of foreign manufacturers, it is constrained due to lack of core technologies, making the domestic industry is difficult to discrete devices to a higher level. China's semiconductor industry's huge market has attracted multinational semiconductor giant influx, from the chip design, chip manufacturing to packaging and testing, the formation of a "crowding together" effect behind this prosperity is tragic competition.
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The future of high-end product-led structural adjustment imminent
While sales in the world semiconductor discrete devices in the proportion of total sales decreased year by year, but in the world semiconductor market, annual sales of discrete devices are still a number of steady growth, the development of the domestic semiconductor discrete devices as well, and the annual basic a double-digit growth rate, higher than the world's growth. Semiconductor discrete devices there is still much room for development, semiconductor discrete devices was usually along the power, frequency 2 direction, the development of new devices theory, the new structure, the emergence of various new type of discrete devices to facilitate the development of electronic information technology .
Discrete Semiconductor Devices in China's future development trends: First, the development of electronic information products, the much-needed high-end discrete devices. The second is the development of SiGe, SiC, GaN and other compound semiconductor materials based on the new device. Third, follow the world development trend of semiconductor discrete devices to enhance the nano-devices, superconducting devices and other areas of research. 4 is a discrete device packaging technology, the development trend of still-piece device for the development of direction, to adapt to a variety of electronic devices smaller, lightweight, thin-based needs. 5 is due to the existence of an effective ESD protection can not be fully integrated into the CMOS chip or an integrated high cost reasons,
Discrete devices can not be integrated play a key role in the function, so ESD protection device will be high quality and reliability of the favorite.
Is expected in 2007 market growth rate of China's discrete devices are basically the same as in 2006, and a slight increase slightly. Overall, the expected market volume and sales growth rate will reach 10% and 18%.
The next 5 years on the long-term development trends, the domestic discrete devices will continue to maintain a stable market, growth is expected that this five-year compound annual sales volume and sales growth rate will reach 9% and 15%. By 2011, China's discrete device market will be more than 350 billion on sales than 1,400 billion yuan, will occupy the lion's share of the global market.
Development of China's discrete device packaging and testing industry should first analyze discrete production lines abroad, the product categories and product lines, adjusting its product mix, avoid weaknesses. The second is to seize the talent and capital, technology, global mobility opportunities, the accumulation of technological, human resources and other infrastructure, to improve their competitiveness. The third is to strengthen the internal management of enterprises, especially in the details of the start by tapping the potential through an internal bit by bit, fine management, and efficient work to gain the advantage of the opportunity to strive to achieve a higher average profit than the market rate of return. Fourth, the domestic manufacturers discrete devices should stand a global point of view, compliance with industry rules, strengthen industrial self-discipline,
Create their own operating characteristics and to develop the core competitive edge, to form the pattern of healthy competition in the market and avoid man-made cut-throat competition, the pursuit of trade and win-win and common prosperity. Fifth, establish a "customer-centric" concept, close to the market and customer demand, one-stop shop to meet the needs of machine manufacturers so that the whole supply chain, high-speed discrete devices smoothly.

 
 
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